Over the last couple of weeks, Garth Brooks has been dominating news feeds with almost-daily announcements, including his new Christmas album with Trisha Yearwood, becoming a Tennessee Ambassador of Goodwill, his new 10-disc box set and more.

Today’s daily dose of Garth? He has released the first single, “Baby, Let’s Lay Down and Dance,” from his upcoming 11th studio album, which is slated to drop later this year.

The nearly three-minute tune is a groovin’ guitar-driven ditty that’s more in line with Garth’s past crowd-pleasers—think the upbeat nature of “Callin’ Baton Rouge” as opposed to his previous two singles, “People Loving People” and “Mom,” from his 2014 album, Man Against Machine.

Written by Garth and long-time collaborators and friends Victoria Shaw (“The River”), Kent Blazy (“If Tomorrow Never Comes”), Kim Williams (“Papa Loved Mama”) and Steve Dorff, the new track will also be part of an innovative campaign kicking off today at AT&T Stadium in Arlington, Texas. As part of a partnership with Frito-Lay, Garth will launch the new single with a download code on a select number of Fritos corn chips bags giving fans first access to the song today.

“‘Baby, Let’s Lay Down and Dance’ was just a fun title that Kent Blazy has had in his book of titles forever, always threatening to write it,” said Garth. “So one day Kim, Kent and I sat down and wrote it. We got a little help from Steve Dorff and then Victoria Shaw finished it. In the middle of this, Kim Williams passed away. I’ve got to tell you, I love love love this song, but probably my greatest joy is the fact that this is a Kim Williams song. Not only did it make this record, it’s the first single off this record.”

Check out the new tune below.