Thomas Rhett chose Las Vegas to kick off his Outnumber Hunger Campaign with an intimate event at Sake Rok Friday afternoon (March 31).

The “Die A Happy Man” singer threw a party for industry insiders and friends alike, including Drake White, Midland, Carly Pearce,Trent Harmon and others, to bring awareness to a charity that he has been involved with for over 6 years, since the organization’s inception. With 42 million people struggling with hunger, it was a cause TR wanted to get behind and use his celebrity to help bring awareness.

“I think it’s our most important thing as being celebrities. If you don’t use your platform for good than what is the point of your platform. [Outnumber Hunger] is an organization I’ve been involved with for six years now,” Thomas Rhett tells Nash Country Daily backstage at the event. “Back then when I thought about the word hunger my brain went to third world countries. I think you don’t really realize how much of an issue hunger is, even a half a mile down the street from where you live. To be involved in that way and see how far the process has come in six years is incredible.”

Aside from his tireless effort to bring awareness to the cause, TR’s pretty face is featured on a box Cheerios, making him the new face of the organization. All you have to do is purchase a box of Cheerios with TR’s face, and enter the code on the box at Outnumber Hunger to help give five meals to those in need. Plus you’ll get access to some free music as well.

“They came to me and said we’d like to make you the face of this organization and I said ‘I would love to be.’ I felt like I’ve been there since the ground up,” TR continued. “It’s just amazing that fans can get a cereal box and not only help a bunch of people but also get exclusive music, so it makes it really fun for the fan and they probably don’t know how much they’re actually helping their community when they do go enter that code on the internet.

“It’s just an easy, fun interactive way for a fan to, if they are already buying Cheerios for their house, just enter a code and help feed people in their own local community. I’m just very honored to be somewhat of the face of this organization this year and really try to make the country aware of the issue of hunger and help try to solve that.”

During the event, TR took to the stage to perform his latest single, “Craving You,” which he will be performing with Maren Morris at the ACM awards this weekend (April 2). The 27-year-old, soon to be father of two, also treated partygoers to hits such as “Make Me Wanna” and “Die A Happy Man.”

Watch TR ‘s performance of “Die A Happy Man.”

https://youtu.be/nOEOp0A3v14