Lady Antebellum appealed to the creative community—to the tune of $20,000—to produce new videos for their single, “Heart Break,” which is currently No. 16 on Billboard’s Country Airplay chart after 38 weeks.

Lady A teamed with Genero, a software platform that sources video content, for the campaign that awarded $10,000 to GedMedia, the creators of the standout video. GedMedia parlayed the track’s lyrics into a storyline using social media photos.

“With every submission, you could just feel the passion and time that went into each video, which made it extremely hard to narrow it down,” said Lady A’s Hillary Scott. “This was one of my favorite songs off the record that we collectively wrote and to see the effort it took to bring its lyrics to life makes us even more grateful to our fans.”

In addition, five runner-ups were awarded a total of $10,000.

Watch GedMedia’s lyric video for “Heart Break” below.