Kelsea Ballerini has been named as the newest COVERGIRL.
Kelsea shares, “I’ve been a fan of COVERGIRL for as long as I can remember. I’ve always had an iconic tube of COVERGIRL mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a COVERGIRL. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand.”
Kelsea will be the face of a yet-to-be-announced collection from COVERGIRL, coming this Spring, and will be joining the brand in a multi-year partnership.
Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL says, “We are thrilled to welcome Kelsea Ballerini into the COVERGIRL family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity. Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at COVERGIRL hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up COVERGIRLs who share the same passion for accessibility, inclusivity and individuality,”
We interrupt your scroll to introduce our newest COVERGIRL, @kelseaballerini!! 🤩 If you need us we’ll be watching this on repeat 🙌#EasyBreezyBeautiful pic.twitter.com/0yGFQ9sur5
— COVERGIRL (@COVERGIRL) March 29, 2022
Singer, songwriter and author Kelsea Ballerini can now add COVERGIRL to her resume.
Earlier this month Kelsea and Kenny Chesney topped the Billboard country airplay chart with “half of my hometown.”
Photo Courtesy of COVERGIRL & Kelsea Ballerini
